Content marketing is the best way to get your message known to the right people and sustain a healthy relationship with them over time. It's all about building trust, relationships with your audience, and engagement.
Most people believe there is only one type of content - the written type, i.e., blog posts, articles, eBooks, etc. That's what a lot of brands focus on. But the truth is, if you want to get the most out of your content marketing campaign, you need to investigate other types of content as well. This will help you cast a wider net on your target audience. So, this is the top content type to apply in your content marketing strategy.
1. Blog posts
Blog posts are an essential part of a successful content marketing strategy. Blogging always establishes your brand as an authority, and people can quickly view all of your other posts on your site.
2. Videos
In today's world, video has become a dominant form of content consumption. While written content still holds its ground, some people simply prefer watching videos instead of reading articles or blog posts. This is where creating a video version of your blog post can help you reach a wider audience.
By turning your blog post into a video, you can engage with those segments of your audience that prefer watching videos over reading. This not only helps you reach a larger audience but also improves your overall engagement metrics. Videos have the ability to captivate your audience's attention and can be a powerful tool to communicate your message in an engaging and effective way.
To create a video version of your blog post, you can start by outlining the key points you want to cover. Make sure to keep the video concise and focused on the main points. You can then use a video editing tool to add visuals, animations, and background music to make your video more engaging.
When creating your video, it's important to keep your audience in mind. Make sure to speak in a clear and concise manner, and use visuals that will resonate with your audience. Consider using humor, storytelling, or other creative elements to make your video more memorable.
Once your video is complete, you can upload it to platforms like YouTube or Vimeo and embed it in your blog post. This will help you increase the visibility of your content and drive more traffic to your website.
3. Case studies
Case studies are a fantastic way to show how your product or service has helped others. They make people feel confident about buying your product because they can see how it has helped people just like them. Case studies can also be a great way to bring credibility to your company.
4. Quizzes
Quizzes have grown tremendously in popularity in recent years for many reasons. For one, quizzes are highly interactive and can be interacted with by the visitor, making it both stimulating and enjoyable for all parties. But more importantly, quizzes allow the content creator to assess their visitor’s understanding of what they are presenting while simultaneously providing a way to learn something new if they don't have all the answers.
Here are a few ideas of quizzes you can use to attract more leads to your business.
Industry Trivia Quiz: Create a quiz that tests knowledge of industry-specific information, such as market trends, terminology, and key players. This can be used to generate leads for B2B companies.
Product Knowledge Quiz: Create a quiz that tests knowledge of your company's products or services. This can be used to generate leads for companies that offer specialized products or services.
Personality Quiz: Create a fun quiz that helps potential customers identify their personality traits, values, or preferences. This can be used to generate leads for companies that offer products or services that align with those traits or values.
Problem-Solving Quiz: Create a quiz that presents common problems in your industry and asks potential customers to identify the best solution. This can be used to generate leads for companies that offer problem-solving products or services.
Customer Service Quiz: Create a quiz that tests knowledge of customer service best practices, such as handling complaints, responding to inquiries, and building rapport. This can be used to generate leads for companies that prioritize customer service.
Marketing Strategy Quiz: Create a quiz that tests knowledge of marketing strategies, such as social media, email marketing, and content marketing. This can be used to generate leads for companies that offer marketing services.
Leadership Quiz: Create a quiz that helps potential customers identify their leadership style or strengths. This can be used to generate leads for companies that offer leadership development programs.
Industry Trends Quiz: Create a quiz that tests knowledge of industry trends and predictions. This can be used to generate leads for companies that offer thought leadership or consulting services.
5. Online courses
Online courses are rapidly gaining popularity and for a good reason. With their convenience, one can find whatever information they want quickly. With the wide variety of topics one can choose from and the availability to learn from professionals, it is easy to see why people are taking these courses.
6. Checklists
Checklists are especially useful for high-action content. It gives people a framework for what they need to do. You can also use it as a content update to get people to join your mailing list.
7. Presentations
You can turn your message into an informative slideshow presentation with a PowerPoint template. In this way, you can upload the entire presentation to sites like SlideShare for audiences to learn about your business. This approach will also allow you to target potential customers and share your message with them in a more interactive format.
8. Infographics
Infographics make it effortless for people to see the gist of your content in seconds. Instead of reading thousands of words, they just scan your infographic and know what you're talking about.
9. Social media posts
Repurposing your content into graphics is easy to boost your social media engagement. You can use free software to create infographics, slideshows, posters, and other graphics that will be easy for your audience to share. There are also companies that can do it for you if you don't have the time or skills. Cherished Investments is a great option for outsourcing your content creation. Click here to schedule a consultation
10. Memes
Few people can resist a good meme, and it could go viral if you get your meme in front of the right people. Memes are a universal language that can be enjoyed by people of all cultures. These amusing pictures with funny captions have become a global phenomenon. You might not know it, but memes have been around for as long as there's been the internet.
Conclusion
Content marketing is a key part of any company’s digital marketing strategy, and it's crucial for businesses to create compelling content that promotes their brand and showcases their products. However, there are many different types of content that businesses can create and use in their marketing efforts. The most successful businesses will leverage multiple types of content and create content that is relevant to their audience, while also maintaining quality and usefulness.
If you have been struggling to create engaging content for your audience, don't worry. Schedule a free consultation, and we will work together to create a plan for expanding your brand and increasing your sales.
