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What Is Small Business Consulting?

A good consultant is a great source of specialized knowledge. A great consultant brings knowledge, skills, experience, and process to improve the client's condition. Unlike in-house employees, consultants have independent schedules, may have multiple clients, and are hired on a contract/project basis.

What does a consultant do?

There are a number of reasons why business owners should consider hiring consultants:

  • Expertise in a specific market

  • Identify problems

  • Supplement the existing staff

  • Get the ball rolling on change

  • Provide objectivity

  • Teach and train employees

  • Do the "dirty work," like eliminating staff

  • Revive an organization

  • Create a new business

  • Influence other people, like lobbyists

The first step for any business consultant is the discovery phase, where the goal is to learn the client's business. A good business consultant takes the time to learn as much as possible about the business, from the owner and employees. This can include touring the facility, meeting with the board of directors and employees, analyzing the finances and reading all company materials. During this process, the business consultant will uncover the details of a company's mission and what operations are in place.

We look at a small business as any company with under 500 employees. As a small business consultant, we do everything you need when developing and implementing your marketing plan including designing your brand, choosing your channels, developing your business assets and sharing your message with the right audience. A “business coach” is a man or woman who can impact the growth of a business or individual – through the process of optimizing the business goals and persons involved through series of proven strategies, ultimately moving the entity towards mutually agreed upon goals. While this is not the reality of every situation, theoretically, they are going to have the ability to help a business owner, entrepreneur, or manager, to look at their situation, their circumstance, the totality, or an element of their business and to establish what I’ll call a delta. They’re someplace now and there’s a better place they want to be. They’ll come up with some higher performance goal. It could be becoming a better leader. It could be a better sales organization. It could be a better culture. It could be any number of things. And it can be formulated on an arbitrary or a critical criterion. So they establish an aspiration goal that is essentially a delta between where they are now and where they want to be. And where they want to be may or may not be where they could or should be. But it’s something the coach and the client agree upon together.

What Does a Business Coach Do?

The business coach’s job is to guide the client through the different points, methodologies, philosophies, and ideologies required for attaining the targeted goals for growth. The coach is there to guide, hold accountable, to alter, shift, or pare down perspective or mindset in order to help get through real or imagined constraints. There’s a multiplicity of ways that a coach can work. But basically, the coach collaborates with the client to help the client. The coach doesn’t do the client’s work. The coach helps the client to achieve, over a period of time, a specific or an integrative goal that they set together. And it depends on the relationship. They could establish numerous goals and may do them one at a time for a long duration. It could be a short duration. It could be any of a number of things.

We like to think of ourselves as a one-stop shop.

We love the process of both traditional and internet marketing and we understand you need more than just advice, you need a trusted partner, that actually creates all the assets you need, implements the strategy, and monitor the process so you can see the results your small business needs!


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