How Tashell Williams Turned Natural Hair Care Into a Purpose-Driven Brand
- LaShay LaRue
- May 28
- 2 min read
Hair can be a service, but for Tashell Williams, it became the beginning of a much deeper business mission.
In this episode of Entrepreneurship Now, LaShay LaRue sits down with Tashell Williams, salon owner, clean beauty entrepreneur, certified professional coach, and author of One Lung to Live, for a conversation about natural hair, self-love, wellness, purpose, and building a business from the lessons life forced you to learn.
Tashell shares how her childhood dream of owning a salon grew into a larger calling to help women love themselves and their hair. After years in the beauty industry, she began to see that hair care was not just about styling. It was connected to identity, confidence, health, societal beauty standards, and the way women learn to speak to themselves.
This conversation also explores Tashell’s transition into natural hair care and clean beauty. She talks about why she rebranded her salon, stopped offering relaxers, became more aware of environmental wellness, and created products and education for women with curly and natural hair.
The episode takes a deeper turn as Tashell opens up about the health challenge that changed her life at 22 years old, when she lost a lung after a rare tumor and spent weeks fighting to recover. That experience shaped her perspective on purpose, wellness, faith, and the urgency of using her gifts while she is here.
This episode is for beauty professionals, natural hair entrepreneurs, coaches, women building purpose-driven brands, and anyone who knows their story has more value than they have been giving it credit for.
In this episode, we talk about:
• How Tashell’s childhood dream became a salon business
• Why natural hair care is connected to identity and self-love
• The business shift from hairstylist to clean beauty entrepreneur
• How beauty standards affect Black women and girls
• Why affirmations and mindset matter in self-care
• How Tashell created products, classes, and coaching from her expertise
• The testimony behind One Lung to Live
• Why surviving something hard can change how you build and serve
Guest: Tashell Williams
Website: https://www.tashellwilliams.com/
Email: thetashellwilliams@gmail.com
Facebook: / tashellwilliams
Instagram: @thetashellwilliams
LinkedIn: / berry-dynamic-agency-llc
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