How Omolola Taiwo Built a Digital Therapy Practice With Stronger Systems
- LaShay LaRue
- May 21
- 2 min read
Being a great counselor does not automatically mean you know how to run a counseling business.
In this episode of Entrepreneurship Now, LaShay LaRue sits down with Omolola “Lowe” Taiwo, licensed professional counselor and founder of Omi Wellness and Counseling, for a conversation about mental health entrepreneurship, integrative wellness, digital systems, and what it really takes to build a sustainable service-based business.
Lowe shares how she moved from working in a group practice to launching her own counseling business. Before stepping out on her own, she paid attention to the administrative side, the back office, the client experience, and the systems that make a therapy practice work. That part matters because passion may get you started, but structure is what helps the business keep going.
This conversation also explores Lowe’s integrative mental health approach, which considers the mind, body, lifestyle, culture, values, and environment. She explains how therapy is evolving beyond traditional sessions and how Omi Wellness is expanding into a broader holistic lifestyle brand with resources that support clients between appointments.
For therapists, counselors, coaches, wellness professionals, and service-based entrepreneurs, this episode gives a practical look at business growth from the inside. We talk about digital tools, team building, social media, networking, marketing evaluation, and why every business owner needs to know whether their marketing is actually producing results.
In this episode, we talk about:
• How Lowe transitioned from group practice to entrepreneurship
• What integrative mental health means in practical terms
• Why therapists need to understand the business side of private practice
• How digital systems support a service-based counseling business
• Building a team with the right expertise
• Expanding from therapy into a holistic wellness lifestyle brand
• Why community networking still matters in a digital business
• How to evaluate marketing before committing to long-term contracts
Guest: Omolola Taiwo
Company: Omi Wellness and Counseling
Website: www.omiwellnessandco.com
Email: admin@omiwellnessandco.com
Facebook: www.facebook.com/LoTheCounselor/
Instagram: @lothecounselor
About Entrepreneurship Now
Entrepreneurship Now is the podcast for purpose-driven entrepreneurs who want to attract aligned clients, build better systems, convert consistently, and scale with intention. These conversations go beyond the highlight reel and focus on the lessons, decisions, systems, and strategies that help business owners build something that can last.
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