Magnetize, Automate, and Scale Your Business    

Most service-based entrepreneurs do not hate selling. They hate what they believe selling requires them to become. They have seen enough high-pressure sales conversations to build a clear mental picture of what a salesperson looks like — aggressive, persistent, willing to say whatever it takes to get the yes. And they have decided, reasonably, that they are not that person and do not want to be. So they do something else instead. They undercharge. They over-deliver before any